Tesla Model Y Reclaims Korea's #1 Import Spot — Referral Benefits Ended June 30, 2025

Key Takeaways:

• Tesla Model Y reclaimed the #1 spot in Korea's imported car market and outsold every domestic brand in the most recent monthly tally
• Tesla did this despite raising Korean prices earlier in 2026 — buyer demand held up anyway
• Tesla's Korean referral benefits ended June 30, 2025. There is no buyer or referrer reward through a referral link
• Loyalty still applies to Model S, Model 3, and Model X. Tesla does not publish the amount
• Last updated: 2026-10-19

The Tesla Model Y is once again the best-selling imported car in South Korea — and it's not close. New market data reported on August 6, 2026 shows the Model Y back on top of Korea's imported-vehicle rankings, outselling every domestic brand in the process. It's a remarkable result in a market where local automakers Hyundai, Kia, and Genesis have long dominated, and where Tesla raised Korean prices earlier this year.

Referral benefits in Korea ended on June 30, 2025. A referral link does not add a buyer reward or a free FSD trial. Loyalty remains for Model S, Model 3, and Model X, and Tesla does not publish the amount.

Model Y Dominates Korea's Import Market

Tesla's Korean momentum through mid-2026 has been remarkable. Model Y is back at #1 on the imported-car chart after a brief dip earlier this year, and it's now outselling every domestic brand outright — a first for any imported vehicle in that segment.

The counter-intuitive part: Tesla raised prices in Korea during 2026, and demand held up anyway. That's a strong signal of brand pull. Korean buyers are choosing the Model Y over cheaper domestic options and other imports, even after the price hike.

Referral benefits ended June 30, 2025

Tesla ended referral benefits in Korea on June 30, 2025. A referral link does not give the buyer or the referrer a reward. Loyalty still applies to Model S, Model 3, and Model X. Tesla does not publish the loyalty amount.

There is no 3-month FSD trial attached to a Korean referral link.

What to check before you order

1. Open tesla.com/ko_kr and confirm the current loyalty offer in your Tesla account if you already own a Tesla.
2. Do not expect a referral-link discount on a new order.
3. Confirm any financing or inventory offer on Tesla. This page does not quote those amounts.